A lot of people think sales is about being the smoothest talker in the room. Flashy suits. Fast words. Maybe a shiny watch.
But here’s the truth—sales isn’t about talking someone into something they don’t need. It’s about connection. It’s about timing. It’s about showing up with real solutions when someone’s ready to hear them.
What 20 Years in Sales Taught Me
I didn’t build my career by being pushy. I built it by listening. By asking the right questions. By understanding what people really wanted—and helping them see how I could deliver it.
That’s why I built Lux Lead Labs. Because too many businesses are out here throwing money at marketing that doesn’t bring in the right people. And too many salespeople are taught to “close at all costs” instead of actually helping clients.
What Sales Coaching Really Looks Like
With our Closers & Clout Sales Coaching Program, we don’t just throw scripts at you. We give you:
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Proven techniques that feel authentic, not sleazy.
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Confidence to ask for the sale without sounding desperate.
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Processes you can repeat over and over again.
Sales is not about tricking people—it’s about creating conversations that naturally lead to yes.
The Bottom Line
If you’re tired of chasing, pushing, or begging for sales, it’s time to rethink how you’re selling.
Because when you learn how to connect?
You don’t just close deals.
You build relationships.
And those relationships turn into clients who stick around.